Target Market Project
I have gained hands-on experience in collecting data, analyzing insights, and solving real problems. As part of this work, I researched the private Christian school industry in Orange County, focusing on two schools with distinct strengths. I conducted interviews with both employees and families, analyzed current market trends, and used those insights to develop a hypothetical business concept designed to address the key pain points I uncovered through my research.
Year
2025
Context
Intro to Marketing, Biola University
This video explains my Target Market Project and walks through the key insights I gained from the research process. I share how I identified and narrowed my target market, what I learned from customer interviews and secondary research, and how those findings shaped my final decisions. Throughout the video, I highlight moments where I had to apply critical thinking—especially when the data challenged my original assumptions or forced me to rethink what I thought customers valued most.